WAR CHILD PARTNERS WITH RIFFLANDIA FESTIVAL 2011 TO HELP RAISE AWARENESS AND FUNDS FOR CHILDREN

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– Sep 13, 2011

Toronto, ON - War Child is excited to partner with Rifflandia Festival once again this year, to host the second annual War Child Lounge.  Rifflandia Festival takes place in Victoria, B.C. from September 22nd- 25th, 2011.  As part of the festival, a uniquely designated War Child Lounge will be set up in Victoria’s beautiful new Atrium Building (800 Yates Street, Victoria, B.C.) on Saturday, September 24th and Sunday, September 25th from 11:00am-1:00pm. Select musicians and bands will perform short acoustic sets, with all proceeds going to support War Child, an award-winning charity that provides humanitarian assistance to war-affected children in some of the most devastated regions of the world.  Hosting the event this year will be Mike Devlin, music and arts columnist for the Times Colonist in Victoria.

Admission to the War Child Lounge is by donation (minimum of $10.00) payable at the door, or in advance at www.warchild.ca/rifflandia

The artist schedule is as follows:

Saturday:

·         11:00 – 11:20 Michael Rault

·         11:30 – 11:50 Mike Edel

·         12:00 – 12:20 TBC

·         12:30 – 1:00  Mother Mother

Sunday:

·         11:00 – 11:20 Olenka

·         11:30 – 11:50 Royal Wood

·         12:00 – 12:20 Vince Vaccaro

·         12:30 – 1:00  USS

Rifflandia Festival was launched in 2008, and has quickly become one of Western Canada’s most exciting annual music events, featuring a truly diverse line-up of acclaimed Canadian and International artists.  Centered around the beautiful and historic downtown core of Victoria B.C., Rifflandia Festival wristband holders can access up to four days of performances over multiple stages.  Past highlights include Aesop Rock, Beach House, Black Mountain, Gord Downie, Lee Ranaldo, Tegan and Sara, Z-Trip and many more. www.rifflandia.com                  

War Child is an internationally recognized, award-winning charity that works with children and their families to overcome the challenges of living with, and recovering from, conflict. In collaboration with local people, War Child aims to increase access to education, lift families out of poverty, and create a protective environment for the rights of children. War Child is operational in Afghanistan, Sudan (Darfur), Uganda, Sierra Leone, Democratic Republic of Congo, Ethiopia and Haiti.  www.warchild.ca

For more information about War Child, please contact:

Fiona Hack

Senior Manager, Communications & Marketing

War Child

(416) 971-7474 ext. 35 or 1-866-War-Child (927-2445)

fiona@warchild.ca

For more information about Rifflandia Festival, please contact:

Brendan Bourke

Festival Publicist

Canvas Media

brendan@canvasmedia.ca

or

Rifflandia Festival Admin

info@rifflandia.com

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